We built the financial education nobody gave us.
Our mission is to build the most accessible tool for the masses to improve financial literacy and confidence
Why we exist
Ed spent over a decade as a wealth manager in the City of London. A case study on the digital wealth space made the gap obvious: the shortfall wasn’t advice, it was education — and financial influencers were only ever a short-term patch for it.
Mihai, a PhD economist specialising in behavioural finance and decision neuroscience, had reached the same conclusion from a different direction. The research that actually changes how people decide rarely leaves the university.
Mircea had already built the part neither of them had. He wanted a clear view of his own finances, so he built the net worth tool FinAmplio still starts from. He met Mihai on a stag do, mid-conversation about inflation, and later found Ed through Y Combinator’s co-founder matching platform.
Half of UK adults have low financial confidence and capability. Three-quarters want to change that. That gap — between wanting to understand money and having anywhere accessible to start — is what FinAmplio exists to close.
Who FinAmplio is for
FinAmplio is built for the 77% of people who want to get better with money, especially young adults in their twenties and thirties on a first job, a first mortgage, or a first payslip that makes them wonder what inflation is actually doing to their savings. Not because they’re bad with money — nobody ever explained it clearly.
The three of us
Mircea
Co-founder & engineer
The coder of the three. Built FinAmplio because he wanted real visibility into his own finances — the net worth tool exists because he needed it first.
Mihai
Co-founder & chief economist
A PhD economist specialising in behavioural finance and decision neuroscience. Takes research usually reserved for academics and institutions and turns it into insight anyone can use.
Ed
Co-founder
Over a decade as a wealth manager in the City of London, helping people plan their financial futures — now doing it for people who could never afford a wealth manager.
What we believe
Evidence over hype
Every feature is grounded in behavioural finance and decision neuroscience research, not whatever’s trending this week.
A habit, not a course
Financial literacy decays the moment the market moves. We send one small insight a day instead of a weekend you’ll forget.
Free, on purpose
Accessibility is the mission, not a pricing tier.
Join the three-quarters who want this.
FinAmplio is free, grounded in research, and asks for a minute a day. Install it and see what your own numbers say.
