Privacy policy
Last updated: May 26th, 2026
1. Introduction
FinAmplio ("we," "us," "our," or "the Company") is committed to protecting the privacy and data of our users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information. We adhere to the General Data Protection Regulation (GDPR) and other applicable data protection laws to ensure the highest level of data protection.
2. Information We Collect
2.1. Personal Data: We may collect and process the following personal data:
Anonymized Data: We may collect and store completely anonymized data about demographics and your usage of our platform for internal research and statistical purposes.
3. How We Use Your Information
3.1. Providing Services: We use your data to provide, maintain, and improve our services.
3.2. Communication: We may contact you with service-related announcements and updates.
3.3. Research and Analysis: We use anonymized data for research, analysis, and statistical purposes.
3.4. Legal Compliance: We process your data to comply with legal obligations.
4. Data Sharing and Disclosure
4.1. Third-Party Services: We may share data with third-party service providers for various purposes, including analytics and technical support. These providers are bound by confidentiality agreements. For AI-powered features please see detailed section 14 on "AI features and Third-Party AI processing".
4.2. Legal Compliance: We may disclose your data as required by law or to protect our rights.
5. International Data Transfers
5.1. We may transfer your data outside the European Economic Area (EEA). When doing so, we ensure appropriate safeguards, such as Standard Contractual Clauses, are in place to protect your data.
6. Your Rights
6.1. Access: You have the right to access your personal data and request copies of it.
6.2. Rectification: You can request the correction of inaccuracies in your data.
6.3. Erasure: You can request the deletion of your data under certain conditions.
6.4. Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format.
6.5. Objection: You can object to the processing of your data under certain circumstances.
6.6. Restriction: You can request the restriction of processing your data in specific situations.
6.7. Withdraw Consent: If we rely on your consent for data processing, you have the right to withdraw that consent at any time.
7. Data Retention
7.1. We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.
8. Security
8.1. We employ technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction.
9. Contact Information
9.1. For any questions, concerns, or requests related to your personal data or this Privacy Policy, please contact our Data Protection Officer at office@finamplio.com.
10. Changes to this Privacy Policy
10.1. We may update this Privacy Policy to reflect changes in our data handling practices or legal requirements. The revised policy will be posted on our platform, and your continued use of our services constitutes your acceptance of the updated terms.
11. Anonymized Data
11.1. We may collect, store, and use completely anonymized data about your usage of our platform for research, analysis, and statistical purposes. This anonymized data will not contain any personally identifiable information and will be used solely to improve our services. We will not share this data with any third party.
12. Hyperlinks to Third-Party Sites
12.1. Our platform may contain hyperlinks to third-party websites. We are not responsible for the privacy practices or content of these external sites. Please review the privacy policies of those sites when accessing them.
13. Governing Law
13.1. This Privacy Policy is governed by and construed in accordance with the laws of the European Economic Area, United Kingdom, and the United States of America.
14 AI Features and Third-Party AI Processing
FinAmplio offers optional AI-powered features including, but not limited to, the AI Assistant and the Daily Money Lens report. These features are powered by Perplexity AI (Perplexity Inc., San Francisco, CA, USA — perplexity.ai).
14.1 What data is sent
When you use an AI feature, the following financial data from your FinAmplio profile is transmitted to Perplexity AI to generate your personalised report:
- Net worth data: savings, investments, pension, property value, physical assets, mortgage balance, and loans
- Income details: gross yearly income, income growth assumptions, and savings rate
- Return rate assumptions for savings, investments, pension, and property
- Tax rate information
- Monthly expense categories and estimated values
- Behavioural finance scores: risk tolerance, financial literacy, overconfidence, and delay of gratification
- Financial fitness score
- Free-text descriptions of your savings and investments (if provided)
- For the AI Assistant: the natural language question you typed
14.2 What data is not sent
Your name, email address, and any other directly identifying information are never collected or sent. Your data is associated only with an anonymous, randomly generated device identifier (UUID).
14.3 When data is sent
Data is only transmitted when you actively navigate to an AI feature. The app will ask for your explicit consent before any data is sent for the first time. You may withdraw this consent at any time via the Settings page, which will disable AI features.
14.4 How Perplexity AI uses your data
Your data is used solely to generate the report or response shown to you. Under Perplexity's API Terms of Service (section 2.3.3), Perplexity is explicitly prohibited from using API customer data to train, retrain, fine-tune, or otherwise improve any AI models. Your financial data is not used for AI model training.
Perplexity AI's own privacy practices are described in their Privacy Policy at perplexity.ai/hub/legal/privacy-policy. Perplexity provides equivalent or greater data protection standards consistent with this policy.
14.5 International transfers
Because Perplexity Inc. is based in the United States, transmitting data to their API constitutes a transfer of personal data outside the United Kingdom and European Economic Area. This transfer is governed by appropriate safeguards including standard contractual clauses.
14.6 Withdrawing consent
You can disable AI features and stop future data sharing with Perplexity AI at any time by going to Settings → AI Features & Data Sharing in the app and toggling the feature off. Disabling this setting will prevent any further data being sent; it does not affect data already processed.
FinAmplio website is owned by FinAmplio Ltd. 15135697 which is a data controller of your personal data.
